Strategic Marketing Issues in Emerging Markets by Atanu Adhikari
Author:Atanu Adhikari
Language: eng
Format: epub, pdf
ISBN: 9789811065057
Publisher: Springer Singapore
2.WOM plays an important role in first time buyers, lack of awareness narrow down the brand consideration set, regional cultures also influence in brand validation, and patchy media efforts.
3.In-store experience woos more customers to take decision and very rarely customer decides not to take decision based on several factors, the experience they get inside store, costs, quality, and more…
Customer Decision Journey
Why “WOM” dominates in emerging markets than in developed markets?
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